A roaring business-online dating
February 25, 2009 by admin
Filed under Uncategorized
THE battle in the online dating service business has become as competitive as the contest among looking-for-love singles angling for that final rose from ”The Bachelor.”
Market leaders like Match.com, a unit of USA Interactive, and Yahoo Personals, are now turning to well-known creative shops and significantly increasing marketing budgets. Their ads are now showing up in prime time on shows like ”The West Wing” and ”Joe Millionaire,” while promotional efforts have paid off in placements like Match.com’s on the six-part series on dating appearing on ”Today.”
As the stigma of online dating eases, the business is booming. Last year, the industry’s revenues doubled, to $304 million, according to Marketdata Enterprises, a research firm based in Tampa, Fla.
The online services contend they are changing the way people date, becoming a perfectly respectable way to meet other singles. While that contention has yet to be verified by social scientists, the statistics that can be mustered in its defense are impressive
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